Services/04 · Post Production
Post Production · retouch, cut-outs, adapts, video

Retail-Ready Editing at Catalogue Scale.

Retouching, cut-outs and colour correction. Marketplace formatting, resizing and adaptations. Video editing and finishing. It runs under every shoot and creative we make, and on its own for brands and large-format retailers with volume of their own.

1.5M+IMAGES A MONTH
1,500+VIDEOS FINISHED
3–5 daysSTANDARD TURNAROUND
TODAY'S DROP · ILLUSTRATIVESLA 3–5 DAYS
Womenswear · 240 framesCut-out + colourDELIVEREDDAY 2
Footwear · 180 framesRetouch + white bgIN QCDAY 3
Home · 96 framesAdapts, 4 sizesIN PRODUCTIONDAY 1
Product films · 12Cut + captionsIN PRODUCTIONDAY 1
Luggage · 60 framesMarketplace cropsDELIVEREDDAY 4
ONE DAY'S QUEUE, BY BATCHEVERY FRAME QC'D BEFORE IT SHIPS
What we do

Six Jobs, One Queue.

Every image and every film passes through here before it ships. Send your own shoot and it goes through the same hands.

01 · RETOUCHING

Skin, Fabric, Product.

Clean, not plastic. The garment stays the garment.

  • Dust, creases, stray threads, tags
  • Skin and hair, kept natural
  • Shape and symmetry corrections
02 · CUT-OUTS AND CLIPPING

Pure White, Transparent, Ghost.

Hand-drawn paths where the edge matters: hair, fur, glass, mesh.

  • Marketplace white backgrounds
  • Ghost mannequin and invisible-model
  • Layered PSDs on request
03 · COLOUR CORRECTION

The Colour on the Screen Is the Colour in the Box.

Matched to a physical swatch or your reference, per SKU, across every angle.

  • Colourway matching
  • Consistent exposure across a batch
  • Shadow and reflection, natural
04 · MARKETPLACE FORMATTING

Every Size, Every Spec, Every Name.

One master, then every marketplace's dimensions, background rules and file naming.

  • Amazon, Flipkart, Myntra, Nykaa, Shopify, quick commerce
  • Crops for square, portrait and zoom
  • Naming per SKU and slot, ready to upload
05 · ADAPTATIONS

One Creative, Every Placement.

Banners, A+ modules and infographics resized and re-laid, not squashed.

  • Store and campaign placements per channel
  • Desktop and mobile crops
  • Language and price variants on request
06 · VIDEO EDITING AND FINISHING

Cuts, Colour, Captions, End Card.

From rushes or AI generations to channel-ready films.

  • 9:16, 1:1 and 16:9 from one master
  • Music, captions, supers, end card
  • Colour grade and product consistency across frames
For large-format retailers

Your Shoot, Our Post. Every Day, at Volume.

Multi-brand catalogues produce images faster than an in-house desk can finish them. We take the daily drop from your studio, return it to your spec and naming, and keep the SLA through the season peaks.

SCALEDaily drops, not projectsA standing team sized to your studio's output, with room for sale-season peaks.
SPECYour spec sheet, your namingRetailer PIM naming, background, margins and crops applied per category, checked before delivery.
TURNAROUND3 to 5 days standardFaster lanes agreed per batch when a launch needs it.
SECURITYISO 27001 handlingSecure transfer, access-controlled storage, unreleased products stay unreleased.
CONSISTENCYOne look across brandsStyle guides per category so a catalogue reads as one store, whoever shot it.
QCEvery frame, by a personEdge, colour, spec and naming checked before the batch goes back.
An engagement, end to end

AI Assisted Speed.
Human Assured Quality.

Files in, retail-ready files out. Software does the first pass in step 03. People finish and check every frame in step 04 before it ships.

01

Brief

Spec, naming, references in.

02

Plan

Batches, lanes, SLA.

03AI ASSISTED SPEED

Create

First pass at volume.

04HUMAN ASSURED QUALITY

QC

Every frame finished and checked.

05

Deliver

To spec, named, ready to upload.

06

Scale

Same lane, every drop.

TO START A BATCH

What We Need from Your Side. That's It.

Send these four and step 01 starts. A shared drive or FTP is enough for the files.

  • 01
    A raw camera file
    Raw filesCamera JPGs, RAW or TIFF. Any volume.
  • 02
    Spec sheetSizes, background, margins, naming. Or the marketplace, and we apply its rules.
  • 03
    SKUCOLOURREF
    LB-01Navy stripeSwatch
    LB-02OliveSwatch
    LB-03BlackPantone
    Colour referencesSwatches, Pantone or an approved image per colourway.
  • 04
    AMAZONFLIPKARTMYNTRANYKAASHOPIFYD2C
    Where it will runWe format and name per channel.
EVERY POST BATCH

Included. Not Extra.

  1. Style guide per categoryAgreed on the first batch, applied to every one after.
  2. Marketplace spec and namingEvery channel's sizes, backgrounds and file names.
  3. QC by a person, every frameEdge, colour, spec and naming before delivery.
  4. Rework on our sideA frame that misses the spec comes back to us, not to you.
EVERY VIDEO FINISH

Included. Not Extra.

  1. Cuts per channel9:16, 1:1 and 16:9 from one master.
  2. Captions, supers, end cardIn your brand system.
  3. Colour gradeProduct colour matched across frames.
  4. Delivery in each platform's specMP4 at 1080p, sized and named per channel.
Speed, formats, commercials

What a Batch Looks Like on Paper.

ITEMIMAGESVIDEO
Turnaround3 to 5 days, standard.Faster lanes agreed per batch.Set per film at brief.Length, cuts and channels decide it.
Volume1.5M+ images a month across the team.A standing lane sized to your drop.1,500+ videos finished.
Formats inJPG, RAW, TIFF, PSD.Rushes, edits or AI generations. MP4, MOV, ProRes.
Formats outJPG or PNG at each marketplace's spec, layered PSD on request.Named per SKU and slot.MP4, 1080p, in 9:16, 1:1 and 16:9.Other ratios on request.
CommercialsPer image, by job type and volume.Quoted with the pilot plan.Per video, by length and cuts.Quoted with the pilot plan.
Your questions

What Brands Ask Before a Post Batch.

The questions a post batch raises, answered in plain words.

01Can we send our own shoot, without using your AI shoot or creatives?

Yes. Post production runs under our own shoots and on its own. Send the raw files and the spec and it goes through the same queue.

02What is the turnaround?

3 to 5 days standard for images. Faster lanes are agreed per batch when a launch needs it. Video is set per film at the brief.

03How much volume can you take?

The team finishes 1.5M+ images a month. For a retailer we set up a standing lane sized to your daily drop, with headroom for sale-season peaks.

04Do you follow marketplace image rules?

Yes. Each marketplace's background, size, margin and naming rules are applied per channel, and checked in QC before delivery.

05What formats do you take and return?

In: JPG, RAW, TIFF, PSD, and for video MP4, MOV or ProRes. Out: JPG or PNG to spec, layered PSD on request, MP4 at 1080p per channel.

06How do we send files?

A shared drive, FTP or your DAM. Transfer and storage are access-controlled under our ISO 27001 process.

07What if a frame comes back wrong?

It comes back to us. Rework against the agreed style guide is part of the batch, not a new job.

08What are the commercials?

Per image by job type and volume, per video by length and cuts. Quoted with the pilot plan after a test batch.

Start

One Test Batch. See the Finish Before You Move the Volume.

You share raw filesOne real batch and your spec.
We finish and returnTo spec, named, QC'd.
We review, then scaleSet the lane for the daily drop.
POST PRODUCTION PILOT
Start the pilot

Quote comes with the pilot plan, by volume and job type.

Stay in touch

Notes From Cielo, Once a Month.

What changed on the marketplaces, what we shipped, what we learned. One email, no more.